He asked to have another drink put inside, but they required that he sample it first in order to be their marketing representative.
Steel maintained his position and his refusal made them give the contract to music icon 2baba.
The musician said that his management was upset with him and questioned whether he was mentally ill for turning down such a significant opportunity because of alcohol.
He said that he later met one of the top executives of the company at an event years later, and the man praised him for sticking to his no-alcohol principle.
According to the man, Sexy Steel was the one who helped him recognize that material wealth is not everything.